RARE CHAMPAGNE AND WILLIAM AMOR – DECANTER Magazine – Presse UK

The bottle is unmistakably and Th recognisably Rare, the embodiment of one of Champagne’s finest and long-lived prestige cuvées. Yet, in a first for the brand, it is adorned with striking floral decorations that tell an inspirational story. Working in collaboration with French artist William Amor, Rare Champagne commissioned. a series of eye-catching bottle designs, to raise awareness of environmental issues. It is a potent symbol of Rare Champagne’s commitment to a better future: striking designs produced exclusively with recycled materials in which art is at the service of the environment.

 

This is the story of Les Créations Messagères, a range of unique Mathusalem containing Rare Rosé Millésime 2012. Celebrating the launch of this exquisite tète de cuvée from Rare Champagne, each hand-decorated bottle, signed by William Amor, will be auctioned to raise funds for charities dedicated to the preservation of our environment and to positive social impact.