Craft & Entertainment: Homo Faber 2024 Is Inaugurated in Venice.
BY ALESSANDRO VALENTI | PUBBLICATO: 09/09/2024
Photo : Andrea Penisto
On the island of San Giorgio Maggiore, Luca Guadagnino stages The Journey of Life showcase, turning exhibition design into set design with an Instagram-friendly spin
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Flowers and jewelry for the room of Love, understood as Courtship, filled with vitrines creating a full-fledged forest
It’s a matter of balance and weight.
Designing a temporary installation means, on the one hand, taking responsibility for the permanent design of a temporary event, and on the other hand, skillfully maneuvering between three variables: the hosting venue, with its character and configuration; the items to be exhibited, with their own visual and spatial qualities; and the system used to showcase the works, with its own expressive and design scope.
Every time, there’s a precise and personal alchemy of possible accentuations to present that complement the context, respect the works, and express a concept.
In this sense, the room for Love, understood as Courtship, appears most successful, housing – with the same exhibition mechanism, regardless of the value of the objects – flowers and jewelry made from various materials.
The design exercise focuses on the creation of a forest inhabited by different vitrines recalling solutions from the 1950s and 1960s – though not as light and innovative – designed by Luciano Baldesseri, Carlo Scarpa and BBPR.
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