“The Chopard Rose Garden” by William Amor – Paris / Geneva

Chopard commissioned William Amor to design a series of 14 displays for the Watches and Wonders show in Geneva and 7 displays for the iconic boutique at Place Vendôme. For this poetic interpretation, the artist took inspiration from Caroline Sheufele’s passion for rose gardens, no better showcase for her favourite flower.

Alchemical designer William Amor imagined the “Chopard rose garden”, a precious floral installation created from discarded plastic bags.

Like seeds in the hands of the artist and his team, discarded fishing nets and other plastic pollution offenders like bottles, bags and microfibres start to germinate and metamorphose into things of rare beauty.

These jewellery-accessory roses are crafted from waste materials using embossing, folding, beading and other painstaking manual techniques. The artist’s “roses with a message” in bloom are arranged on textured brass sculptures representing the branches of a climbing rose. The creeping shrub unfurls through a series of window displays.

A profusion of magic flowers that evokes the fullness and opulence of a flourishing rose garden.

The artist’s philosophy assumes full meaning in this project: William Amor believes that waste is a diamond in the rough that can be elevated to the status of precious raw material thanks to his sensitive vision combined with a range of techniques painstakingly applied by his precise hand.

CREDITS
Watches and Wonders: photographs by Jess Hoffmann

Vendôme: photographs by Jean-Jacques Pallot